Flappy Bird, one of the most most popular games for iOS and Android devices, was recently removed from the App Store for being ‘too addicting’. Surprisingly, the decision to take down the app was not by a concerned parent group or some psychology study, but by the game’s own creator, Dong Nguyen.
For those that may have missed the trend, Flappy Bird is mobile device game, released in May 2013, in which you control a small bird. The objective is to tap the screen to make the bird flap its wings in order to dodge a sequence of obstacles. Although the directions may be simple, the gameplay is shockingly difficult and has resulted in gamers trying to achieve the highest score amongst their friends. A high Flappy Bird score is a badge of honor for its difficulty, and the highly addictive game has been downloaded over 50 million times. An article released last week from The Verge announced that because of the game’s immense popularity, Dong Nguyen has been earning $50,000 per day due to in-game ad revenue while the game was still available for download.
“Flappy Bird was designed to play in a few minutes when you are relaxed,” says Dong Nguyen, “but it happened to become an addictive product. I think it has become a problem. To solve that problem, it’s best to take down Flappy Bird. It’s gone forever.”
For Flappy Bird fans who have already downloaded the game, your game will still be safe on your mobile device. The game is just not available for new downloads on the App Store. However, this has sparked many owners of the game trying to sell their iPhone or other mobile device on eBay for hundreds of dollars above retail value for having Flappy Bird ready to play.